Be a public or private profile associated with your full name, align with naming standards, and have a profile picture that includes your face.Minimum eligibility requirements to verify your Instagram profile include: Business profiles are not eligible for Meta Verified subscriptions yet. Individual profiles for adults in the United States, Australia and New Zealand can activate a Meta Verified subscription on their account. If your account is already verified, you won’t be required to pay for a subscription for now.īecause the Meta Verified program is new, not every profile is currently set up for Meta Verified options. Increased visibilityĪlthough it’s too early to confirm the impact, Meta is claiming that verified subscribers will get more visibility as suggested accounts to follow, recommendations under Explore and Reels, and in search and comments on other people’s photos and videos. Verified account holders can get exclusive stickers on Instagram Stories. Customer service accessīecause a common complaint from Instagram users has been an inability to get help from the platform’s customer service reps when needed, paying for verification will get you access to a real person. Essentially, Meta will put more effort into monitoring authenticated accounts for impersonators than they would non-authenticated accounts. Zuckerberg also referred to “proactive impersonation protection” on profiles that verified accounts. If you have multiple profiles on Instagram, each profile must have its own Meta Verified subscription, and purchasing a Meta Verified subscription on Instagram won’t transfer over to your Facebook account. Next to your profile photo in the comments section.In search results, next to your name and profile photos.Next to your profile photo in direct messages.Verified badges are visible in the following locations on Instagram accounts: In a time when accounts are being spoofed, it can be difficult for social media users to determine which accounts they can trust. The badge lets Instagram users know that the account has been confirmed for authenticity. Paying for the badge comes with four benefits: Authenticity confirmation The benefits of an Instagram Verification Badge So, what exactly is the Instagram verification process? If you’re curious about the criteria, cost, benefits, and steps to obtaining a badge, we’re breaking it all down. The announcement, made alongside the Meta Verified rollout, came from Meta CEO Mark Zuckerberg, who is already testing the subscription service in Australia and New Zealand. Perhaps taking a cue from Twitter, Instagram users will now be required to pay to get verified on the platform.
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